The Pittsburgh Leadership Foundation has been equipping, connecting and mobilizing leaders to serve for the cultivation and restoration of Pittsburgh for almost 40 years. They’ve diligently trained and consulted with hundreds of influential leaders—asking them to consider serving more than the growth of their organization and its bottom line.

As they took on a new direction aimed at attracting a wider audience of leaders, they approached us to help them redefine their identity through a new brand and website.

The Brand

Based on the ideas of direction, momentum and the confluence of the three rivers of Pittsburgh, we went through many designs before we settled on a simple but elegant shape that embodied the spirit of the city without being too cliche.


We adapted this style for TRG’s new website design, featuring climactic, full-size production client photos paired with its long list of impressive stats. Page designs were simplified from the previous design to allow easier navigation for users and for a more mobile friendly design.

Brand Story Videos

We also assisted in concepting and giving creative direction on a series of brand story videos that were placed on the new website.

The Results

After the rebrand and the new site, PLF had record attendance at a number of their events—including two prominent city-wide meetings for influential leaders. They also took their consulting curriculum online, sharing their resources via the new website, which made for a much more streamlined process that saved time and money for the organization.