We partner with people and companies who see their work as a means to contribute to the common good, and we see our storytelling work as merely an extension of this.
We’re convinced that we live in a world where a company doesn’t need to choose between making profits and doing good, and we see our marketing work as the same. If a company or organization chooses contributing to the common good as their “North Star,” then everything else, including profits and growth, come as a bi-product of this reason for existence.
The thing is, when a company exists for this purpose, it just happens to be in the best position to market their brand and tell their story. Why? Because people are hungry for authenticity. They want their lives, their interactions and their purchase choices to matter to the people and world around them. They want the brands they interact with to contribute to the narrative of their life in a positive light. And when a brand, at it’s core, is about contributing to this wellness, there can be a beautiful partnership between the company and consumer.