The dream for Ascend Pittsburgh was conceived among three climbing friends who saw a need for a top-notch climbing gym in the Pittsburgh region. Ascend also wanted to focus on building community among climbers in Western PA. It took more than five years of determined effort and planning to make the dream happen.

Ascend approached Cultivate to help them develop the brand’s foundation that would allow their gym to be a true third place where people come to not only climb and do yoga, but to be a part of a community of people with a common purpose and interest. To facilitate this, we took them through Our Core Story process.