Healthy, Start, a federally funded program, was brought to Pittsburgh & Allegheny County because of it’s high infant mortality rate. In 2013, the mortality rate for infants born to African-American mothers in Allegheny County was 25 percent higher than the national average rate. Healthy Start was created to provide support services to new mothers, educating them and enabling them to take care of their newborns. They approached us to design a new website for them that would keep their primary audience of new mothers at the center by giving them clear access to services.