Changing the Conversation
The Jackson Hole Children’s Museum approached us with a desire to elevate their brand
presence within the Jackson Hole community, specifically within the area of childhood
wellness. After much discussion, we decided that one of the best ways to elevate their brand
would be communicating a bold message: that the future of Jackson Hole’s children affect ALL of
Jackson Hole. Citing numerous studies that correlate the kid-friendliness of a city to the overall
health and livability of a city, we helped them create messaging and imagery that urged ALL
to care and get involved with the health and wellness of the town’s children.
A visual concept that grew out of this message was to have
children frequent the museum and dress up to resemble the future careers they
imagined themselves having. This brought about a fun but empowering
vibe to the campaign. We rallied the campaign around the tagline
“Vibrant Kids, a Vibrant Jackson Hole.”