When we began working with Montreat College, a liberal arts institution in the surrounding mountains of Asheville, NC, the college was on the verge of potentially closing its doors due to low enrollment and the common financial difficulties that plague many of the country’s smaller colleges and universities. One of their struggles was not knowing how to communicate their value proposition to prospective students. Much of the college’s past identity was based on their geographic location and the desire for students to come to the beautiful Blue Ridge Mountains to study.
As we began exploring what Montreat had to offer, a new narrative emerged that was based on each student’s unique story being written at the school. Strong academic achievement and preparation for calling and career became the new centerpieces of the student experience.