TRG Arts, an international consulting firm for arts organizations, asked us to help them better tell their story to potential clients. They had already established themselves as industry pioneers in areas like dynamic pricing, audience loyalty development, and they had accomplished a big list of impressive results for many organizations, but they needed help telling these stories in a consistent, concise, and compelling way.
We began by giving their client case studies a facelift that featured strong photography and a clear, somewhat minimalist emphasis on results and statistics. Because TRG Arts prided themselves on being “the results group,” this direction fit nicely into their core values and brand. The same design philosophy was carried into a new website design and a number of other promotional pieces.