ViaHero is a travel start-up that hires locals in a country to plan custom trips for travelers. While the young company was off to a great start, as they grew, they realized they needed to better develop their unique value proposition and more clearly explain to customers how the service works.
We partnered with them to develop stronger brand messaging that was distinct from their competitors. Our analyses and discussions led us to update their logo to an aspirational type treatment, craft more compelling language about ViaHero’s value proposition, and design a new website that clarified the service for the customer.