Addressing an uncomfortable reality
Walk A Mile in Her Shoes is an annual event hosted by Family Safety Network, a nonprofit in Driggs, Idaho that partners with individuals and communities to eliminate violence, abuse, and oppression in Teton Valley. Family Safety Network provides free, confidential and nonjudgemental help for domestic violence and sexual assault victims.
Walk A Mile in Her Shoes event gives community members the ability to more comfortably talk about an uncomfortable, pressing topic. We assisted Family Safety Network in replacing outdated visuals with friendly, fun material that supported the overall mission of this impactful event.
Our primary strategy was to create a concept that successfully captured the attention of the community and helped instill an openness to the idea of conversing on such a dark issue. The color scheme as well as the fun, inviting text and visuals helped accomplish the goal of setting this specific tone for the event.