Protecting Our Nation’s Most Vulnerable Land.
When the Wilderness Land Trust approached us to help tell their story, we began an in-depth exploration into who they were and why their viewers should be paying attention to what they were doing. Among many things, it became clear that their website was no longer doing an adequate job in representing them, so we began laying the ground for a new website.
The first piece we began to work on, was an opening statement that immediately got more at the “why” of their work rather than the “what” so that their visitors would immediately be emotionally drawn into their work.
A stillness that amplifies the wings of a hummingbird. Clean mountain air and crystal clear water. Solitude and beauty that nurtures the soul. Wilderness is where we experience the most profound beauty of our natural world.
Countless acres within our national parks and preserved wild land are vulnerable to development, mining, and logging. Should even one acre be developed, it would have a devastating effect on the surrounding wilderness. We are dedicated to protecting this land.
A Bird’s-eye View
Because of the somewhat abstract nature of the type of land that The Wilderness Land Trust protects, we also recommended giving the viewer key statistics and a visual map to immediately give a visual representation to the incredible work they had done all over the American West.
We Need the Wild.
We also wanted to show that the work of the Wilderness Land Trust was not just a story of nature, but also of humans. As we began to dig, we found countless stories of people who had their lives directly affected by the work being done. We set aside a part of the site to tell these stories through written word and dramatic photography.
The final website design resulted in a unique blend of statistics, information, emotion and story.